Tara McCallum
Marketing Leader | Brand Builder | Partnership Connector
About me
Marketing leader with 12+ years of making brands louder, smarter, and more human across travel, wellness, hospitality, and healthcare.
I’ve built and scaled marketing teams from the ground up, led partnerships that punch above their weight, and helped performance-first companies invest in brand - unlocking record-breaking growth and cultural relevance along the way. Big-picture thinker with a creative streak, I bring momentum, clarity, and bold ideas that turn heads and hit targets.
Purpose-driven at the core, I thrive on smart risks, surprising partnerships, and building the kind of campaigns people actually talk about.
Outside of work, I’m endlessly curious - the kind of gal who starts community projects for fun, spends weekends exploring new neighbourhoods (and their coffee shops), and believes that good ideas come from good conversations. I’m happiest when I’m building something that connects people, sparks curiosity, or leaves a place better than I found it (preferably with my dogs Cheech & Donna in tow).
Brands I've Worked With
